News Room

Letter from the Director

Published by Idaho STAR Program on Wednesday, February 25, 2015
As many of you may have heard by now, Idaho STAR recently hired a new director. Sunshine Beer, former STAR Training Manager, has accepted the position and the challenge. Here is a message from her:

Dear Friends of the STAR Program,

I’m deeply honored to have the opportunity to continue my tenure with the STAR Program in the Director role. I’m sincerely humbled and inspired by the demonstration of support from within the program as well as from friends, colleagues and stakeholders across the state and the country. It means the world to me to be surrounded by so many amazing, talented and brilliant people.

This new challenge is exhilarating as well as just a little terrifying. The legacies of my two predecessors, Ron Shepard and Stacey “Ax” Axmaker, are monumental. Both worked passionately to make STAR one of the best programs in the country, and they succeeded. As such, the program is as solid and stable as ever, and we employ the brightest, most dedicated people to be found anywhere. My primary goal is to maintain the continuity of the program culture while fostering forward progress in motorcycle safety outreach, awareness and training.

My first challenge will be to rebuild an A+ management team. As a result of accepting the Director position, the Training Manager position I held is now vacant. Additionally, my amazing and supportive husband, Shawn Beer, will be stepping down as the Statewide Site Manager (policy requires it). Priority one is “getting the right people on the bus” (as Jim Collins, author of From Good to Great, would say).

Once we have our new super-team in place, we will dive into strategic planning for the next year and next five years. My long-term vision is to continue to see a downward trend in motorcycle crashes and fatalities. The STAR Program influences those trends through rider training and community outreach/education programs. If we can affect behavior and influence smart choices among the ridership, even one choice, one rider at a time, we can make a difference. Just one simple choice to embrace, modify, or even try a different safety strategy that saves them from mishap is a rider home safe with their family. That is a rider who gets to ride another day. And that is my mission.

I look forward to the challenges ahead, and I hope to have the opportunity to work with many of you in some aspect of motorcycle safety. Until then, ride lots and ride safely.

Yours truly,

Sunshine Beer
Idaho STAR Program Director


Comments

Ax commented on 01-Mar-2015 07:50 AM
The future of the STAR Program is in good hands. Congratulations to Sunshine on getting the job, and congratulations to STAR and Idaho's riders on securing solid program leadership.
~Ax
Al Ault commented on 01-Mar-2015 08:40 AM
From your neighbors to the west of you congratulations Sunshine. The riders of Idaho are in good hands.
Al Ault Team Oregon.
Anonymous commented on 07-Apr-2015 01:15 PM
Congratulations Sunshine. What a great opportunity for you. The Program will surely flourish with the benefits of your skills and experience. All the best to you, your team and the riders of Idaho.
John Petrush in SC
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